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BRAND ACTIVATION
YOTVATA's TALKING BOTTLE
Yotvata Dairy
Every brand talks about itself. We made ours talk to you.
Yotvata's chocolate drink has one iconic asset: Ravel's Boléro. Everyone knows it. Everyone hums it. So we asked - what if the bottle could ask them to?
We engineered a life-size animatronic bottle with a face, a voice, and a live operator behind the scenes. Planted it on the shelf. Right between the regular bottles. Waiting.
When a shopper walked past - psssst. A little chat. An invitation to hum the Boléro together.
The shelf became the media. The product became the campaign.
Shoppers filmed it, shared it, sent it to people who weren't even in the store - a conversation that spread way beyond the dairy aisle. A bottle that never moved - yet went completely viral.
MAGUNM POP-UP FACTORY BAR
Magnum | Unilever
Every great brand has a birth story. This is Magnum's.
In 2008, we built the world's first Magnum pop-up bar - before anyone else had done it, before the global team had even thought about it. A Magnum factory brought to life at Tel Aviv Port: golden pipes, chocolate, live music and the kind of set design that makes you forget you're standing outside.
At the center of it all: build your own Magnum. Choose your base, your coating, your toppings - crafted with leading chefs. The world's first customizable Magnum experience. We invented that.
The talkability was unlike anything we'd seen. Lines stretched outside every single day. People didn't just want ice cream - they wanted in.
The global Magnum team heard about it, flew to Tel Aviv to see it, and eventually took it worldwide - calling it the Magnum Pleasure Store.
We didn't just run a campaign. We accidentally started a global movement.
ADIDAS SPONSERSHIP
@ TLV MARATHON
Adidas
A sponsorship can be background noise - or it can own the room. We chose the second option.
As main sponsor of the Tel Aviv Marathon, we built a large, unmissable complex at the finish line. But the real story was what happened inside.
Only runners wearing Adidas shoes got the BOOST FINISHER shirt - a limited edition piece, unavailable anywhere else. Not in stores. Not online. Only here. Only today.
The FOMO was immediate. Runners were spotted swapping shoes with strangers on the street, borrowing from friends, doing whatever it took - just to walk in wearing Adidas and walk out with that shirt.
We didn't just sponsor the marathon. We stole the show.
METRO CART EXPOSURE
NTA Metropolitan Mass Transit System
For many years the city of Tel Aviv, the largest urban center in the country, has been aspiring to build a metro or subway system to address its significant traffic congestion. Despite continuous delays, once the construction and excavation for the underground infrastructure began, Tel Aviv's citizens remained skeptical about its completion, expressing concerns about the ongoing disturbance, mess, and exacerbated traffic conditions.
To tackle this disbelief and quell the complaints, we developed an innovative approach: introducing the Transit Cart to the public three years prior to the project’s completion to demonstrate the project's legitimacy.
Over a four-week period, we invited everyone to come and see a true-to-life Metro Cart situated along a prominent boulevard in Tel Aviv. families were offered the opportunity to step inside, get a feel for the service, gather information, and through virtual reality and interactive experiences, gain insight into how the future system will operate.
SAVE THE CAPTAIN
REAL LIFE VERSION
Elite Coffee
The Captain was in prison. Our job was to help him escape.
Elite Coffee's iconic Captain had a problem - he was locked up in a new mobile game, and the brand needed people to care enough to download it. So instead of running an ad, we broke him out.
A fake thriller novel planted in bookstores as a bestseller - open it, and instead of pages, a coffee spoon. The escape tool. And of course, the QR code to download the game.
Supermarket trolleys wrapped to look like prison bars - the Captain staring out between the metal, right at the point of purchase.
In apartment stairwells, a floor placement that made it look like the Captain was peeking up from a tunnel he'd dug himself. Right outside your front door.
Three placements. One idea. Every touchpoint a different way into the same story - and into the game.
YOTVATA MORGANA POP UP BAR
Yotvata Dairy
Chocolate milk is for kids. Or so everyone thought.
Yotvata makes Israel's most iconic chocolate drink. We took that same drink - the one you grew up with - and built an entire cocktail bar around it. Different combinations, unexpected toppings, served in proper cocktail glasses. No alcohol needed when the base is this good.
Live music, video art of the Arava desert where the dairy lives, and a crowd that had no idea a chocolate milk bar could feel this cool.
Same drink. Completely different world.
YOTVATA INTERACTIVE
CINEMA AD
Yotvata Dairy
Movie theater ads are the ones everyone ignores. We made one nobody could.
For Yotvata's chocolate drink campaign, we turned an entire cinema screen into a gesture-controlled game - powered by Kinect technology, projected at full scale. The whole audience, together, using their hands in the air to guide Yotvata's delivery truck to its destination.
No controllers. No phones. Just a dark room, a giant screen, and hundreds of people waving their arms like they meant it. And at the exit? The chocolate drink was waiting for them. Because of course it was.
LIPTON HOUSE PARTEAS
Lipton | Unilever
Some brands play it safe. We threw them a party instead.
Lipton is one of the world's most recognizable tea brands - and one of the least exciting. We decided to change that in a single day.
600 women. 600 homes. 600 parties - all happening at exactly the same time.
We recruited 600 hosts across the country, each one throwing her own Lipton tea party for her closest friends. But this wasn't a brand event - it felt like their event. We supplied the tea and the materials, they brought the creativity: homemade games, costumes, themed decorations, all built around Lipton.
The result was the first house party movement of its kind in Israel - and one of the largest coordinated brand moments in the world. PR, word of mouth, and talkability that money can't buy.
One brand. One day. Six hundred reasons to celebrate.
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