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EVENTS & EXPOS
HLS & CYBER EXPO
The Israel Export Institute
Order in the chaos. That was the brief we gave ourselves.
Most trade shows hand exhibitors a floor space and step back. What happens inside is their problem. The result is always the same: a hundred brands shouting in a hundred different directions, and a visitor who doesn't know where to look. We did the opposite.
HLS & CYBER is a premier biennial showcase for the global defense and cyber industries. Three days. Hundreds of exhibitors. 5,000 high profile attendees from around the world - fly in to make business.
We brought Total Concept. One idea, all over the place. Exhibitors brought their products and their brands - but we brought the universe they lived in. Walk through the entrance and you felt it immediately. One story. One vision. Hundreds of voices, but one language.
OPEN A DOOR TO ISRAEL
The Israel Export Institute
Order in the chaos. That was the brief we gave ourselves.
Most trade shows hand exhibitors a floor space and step back. What happens inside is their problem. The result is always the same: a hundred brands shouting in a hundred different directions, and a visitor who doesn't know where to look. We did the opposite.
HLS & CYBER is a premier biennial showcase for the global defense and cyber industries. Three days. Hundreds of exhibitors. 5,000 high profile attendees from around the world - fly in to make business.
We brought Total Concept. One idea, all over the place. Exhibitors brought their products and their brands - but we brought the universe they lived in. Walk through the entrance and you felt it immediately. One story. One vision. Hundreds of voices, but one language.
VIDEO PROJECTION
The State of Israel
Imagine standing inside a story.
Not watching it on a screen. Not sitting in a cinema. Standing in the middle of it - surrounded on all sides by 270 degrees of video mapping, ten meters high, telling a story that unfolds around you in real time.
This was the opening experience of the exhibition - a seven-minute cinematic journey that put the audience at the center of the narrative. Walls, ceiling, space - all became the canvas. The line between spectator and participant disappeared. The kind of experience you don't forget.
ISREAL's 70th ANNIVERSARY CELEBRATION
The State of Israel | Ministry of Culture and Sports
Chief Creative Director of a nation's 70th birthday. Not something that happens twice.
In 2018, the state marked its 70th Independence Day with a year-long national celebration - dozens of events, across the country, for every audience imaginable. I led all of the creative: the overarching concept, the branding, the logo, the brand book, and creative approval across every agency, every event, every piece of content.
ISRAEL PAVILION @ CANNES
FILM FESTIVAL
The State of Israel | Ministry of Culture and Sports
Chief Creative Director of a nation's 70th birthday. Not something that happens twice.
In 2018, the state marked its 70th Independence Day with a year-long national celebration - dozens of events, across the country, for every audience imaginable. I led all of the creative: the overarching concept, the branding, the logo, the brand book, and creative approval across every agency, every event, every piece of content.
CLALIT's 100 YEAR CELEBRATION
VISITOR CENTER
Clalit Health Services
How do you make a health fund exciting? You make it human.
Clalit Health Services - the country's largest health provider - celebrated 100 years. The challenge: turn a century of institutional history into an experience that families would actually want to show up for.
We built a journey. Not an exhibition - a journey.
A living photo album that came to life - history told through theater, live actors, video mapping, and interactive experiences that put the visitor at the center of the story. And outside - live music, future-gazing installations, and kids drawing tomorrow's healthcare projected live on screen.
A hundred years of history. One experience to feel all of it.
MED in ISRAEL
The Israel Export Institute
Medical innovation moves fast. The conversation around it needs to keep up.
Med In Israel is a premier biennial showcase for medical innovation and health technology - hundreds of exhibitors, thousands of high profile attendees from around the world: researchers, executives, buyers, and decision makers, all converging in one place to connect and do business.
My job: take a complex, technical world and turn it into an experience worth walking into. One creative concept, built from the ground up, applied to every corner of the space. Walk through the entrance and you felt it - a coherent world with a clear story, not just a collection of booths.
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