Stage and fireworks at Israel's 70th Independence Day celebration ▶ PLAY2:42

Chief Creative Director of a nation's 70th birthday. Not something that happens twice.

In 2018, the state marked its 70th Independence Day with a year-long national celebration - dozens of events, across the country, for every audience imaginable. I led all of the creative: the overarching concept, the branding, the logo, the brand book, and creative approval across every agency, every event, every piece of content.